The “ Facebook Papers” revealed a wide range of potential real-world harms and consequences from Meta’s platforms. The stakes for action, or inaction, are only growing. Republicans accuse Facebook of anti-conservative bias, despite a lack of evidence, while Democrats are concerned that the company doesn’t do enough to protect against hate speech, misinformation and other problematic content.
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But the likelihood of success for the many other Meta-related proposals is murkier, and not just because of the company’s immense lobbying power.ĭespite their agreement that something should be done to address Big Tech’s dominance - and to crack down on Meta in particular - Democrats and Republicans are divided on what the core problem really is. Recent revelations from former Facebook employee and whistleblower Frances Haugen and the hundreds of internal documents she leaked have galvanized bipartisan support for new legislation related to protecting children online. And the window of opportunity may be limited as preparations for the US midterm elections could divert attention from advancing new legislation. Still, after years of talk and glimmers of progress, it remains unclear if or when US lawmakers and regulators might take successful action - as their EU and UK counterparts have - that would limit Meta’s power, as well as that of Big Tech more broadly. “It’s clear that a lot of these members of Congress have done their homework and they understand what they’re looking at.” “You’re seeing a lot less of the politicized commentary and a lot more focus and coordination on these issues, the underlying technology behind them and the business model,” said Katie Paul, director at the tech advocacy group Tech Transparency Project. Some industry watchers have pointed to recently appointed federal officials such as FTC Chair Lina Khan, a vocal tech industry critic, and the sharper focus of lawmakers as cause for optimism that something may happen on the regulatory front. (The case could drag on for years.) The FTC and several state attorneys general are also reportedly investigating Meta’s Oculus virtual reality unit over antitrust concerns, according to a Bloomberg report Friday citing people with knowledge of the matter. To chip in on National Small business Week, Meta rolled out new tools for businesses to manage conversations and ads.And last week, a federal judge said the Federal Trade Commission could move forward with a lawsuit seeking to break up Meta, after the company had argued the complaint should be dismissed. To company that, they also introduced more ways to generate leads and share more about their business through New Ads & Messaging tools. With new features in line, starting today businesses will be able to link their Facebook and Instagram ads directly to their WhatsApp Chats.
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Many businesses are finding that this to be the best way to be discovered by new customers and start up a conversation.Īlong with that, soon businesses will be able to create the full ads directly from the WhatsApp Business app. Ensuring a faster and easier way for the small businesses to find new customers. WhatsApp comes to inbox: To save businesses time and increase productivity, Meta has brought WhatsApp to the inbox.Updates on Meta Business SuiteĪdditionally, Meta announced two new work-in-progress features for Meta Business Suite. With testing in progress, now business can handle their messages from Facebook Messenger and Instagram Directs all under one roof from the same WhatsApp Number.
Quote request on Instagram: With testing on selected business profiles, this new tool allows businesses to put a “Get Quote” button on their Instagram profile and use “Get Quote” stickers in Stories.To improve end-to-end management of lead generation, Meta announces the launch of: If the customer opts in, the businesses can send in reminders about upcoming ventures to keep them in the loop with the business’s future activities.Īlso Read: Meta rolls out new tools & capabilities for Spark AR creators Lead Generation and Customer Acquisition Tools Marketing messages: For small business to drive more sales and ensure customer loyalty in Meta Business Suite, Meta has started testing a new capability that will allow businesses to send promotional message campaigns via Messenger to customers who opt in.With Meta still testing and learning the new update, they will keep the audiences updated. Lead filtering with Instant Forms: Businesses will soon be able to pursue leads that are most promising with lead filtering in Lead Ads Instant Forms.With these new tools, businesses will be able to set up custom questions to ask customers prior to starting a conversation. Responses to a multiple-choice question can be used to filter leads that may not be as good of a fit for them.
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