When might you use social media?Īny time you are working to engage people that utilize some form of social media, you may want a social media presence to amplify your ability to reach supporters quickly. The advantages of using social media include: low (or no) hard costs for set-up potentially wide reach quick/instantaneous sharing of messages and new opportunities to listen, engage, and monitor your progress. Why use social media for digital advocacy? Then integrate your efforts for better overall results. Literally hundreds of social media applications exist that could be used for digital advocacy, but to get started, spend your time and resources where your supporters are most likely to be (Facebook and Twitter are good bets). Some of the most-used digital advocacy tools include websites, blogs, Facebook, Twitter, email, and texts. The purpose of digital advocacy is to galvanize supporters to take action.ĭigital tools have become a central component of almost any movement. According to Mike Kujawski, an international social media strategy consultant, “Apps and websites that were once considered ‘social technology’ are just a natural evolution of the modern internet.” What is using social media for digital advocacy?ĭigital advocacy is the use of digital technology to contact, inform, and mobilize a group of concerned people around an issue or cause. The modern digital era means that social media will no longer be stand-alone aspect of your advocacy plan, but rather something that should be integrated at the most basic level. To use social media effectively, you should have a clear plan in mind of who your audience is, which social media platforms are most suited to that audience, and what results you hope to gain from your efforts. Social media helps amplify advocacy efforts by potentially reaching more people, in more places, faster than ever before.
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Learn about the different forms of social media and their audiences, and how to use different social media platforms to help achieve your organizational goals.
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